As New York Fashion Week geared up, we got a behind the scenes sneak peek at the finishing touches being put on the Lincoln Center runways.
IMG’s Catherine Bennett oversees Mercedes Benz Fashion Week, and revealed the impact of this week on New York’s economy. Bringing in almost $900 million, Fashion Week generates more revenues than New York City Marathon, the US Open, or the 2014 Super Bowl.
Of course, to truly understand the significance of New York Fashion Week, one must explore its origins. Widely credited with founding the event, Fern Mallis described the impact of the big runway shows on some of America’s most celebrated designers, and emphasized that this week turned some of the biggest names into “rock stars.”